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Jul 28, 2020

What makes a Riot Games battle pass feel different than one for another game? Why does it feel natural for Riot to add aspects of a visual novel to an otherwise different genre? How do Riot engage their audience in an effective way? We talk about these questions as Matt also shares what going through a sleep study is...


Jul 21, 2020

Some pieces of media are divisive to the point where you're unsure of whether you can explain what they are. Matt's been knee-deep in Hideo Kojima's Death Stranding, and he talks to Will about how a unique experience just happens to hit all the things that he likes in a video game. But the question remains: can you...


Jul 14, 2020

A game developer makes a game — that doesn't seem out of the ordinary. But making a game that makes people happy to watch trailers? That perks our ears up. Matt and Will talk about Devolver Digital's Devolverland game, why it was effective, and what it takes to be special in the space of marketing. Lots of...


Jul 7, 2020

To paraphrase an interview answer: "Why did we choose cute girls? Because that sells gacha well. Why did we choose fairy tales? Because we don't have to pay to use them." What happens when you as a creator get enough clout of success to just start asserting your individuality at the expense of your public persona? At...